Begeistring

Begeistring is a noun used to denote the quality or act of inspiring strong enthusiasm in an audience. The term is a coinage adopted from German, where the verb begeistern means to fill with enthusiasm, inspiration, or zeal. As an English-language noun, begeistring is rare and often treated as a borrowed or coined word, sometimes explained as a calque of German usage.

Origin and meaning: Begeistring combines the German root begeistern with the English -ing nominalization, highlighting its sense of creating excitement or fervor. In German discourse, begeistern is widely used, while begeistring appears infrequently as a specialized term in criticism, marketing, or theoretical writing about experiences that move people.

Usage: Begeistring is typically found in contexts discussing performance, design, or messaging that generates heightened interest and emotional arousal. In English writing, its appearance is generally explanatory or stylistic rather than normative, and it may appear with quotation marks or in italics to signal its status as a coined term.

Examples: The keynote's begeistring arc captivated the audience. The campaign aimed to produce a begeistring effect across media channels.

See also: Begeistern; Enthusiasm; Inspiration; Motivation.