BasSaintLaurents

BasSaintLaurents is a conceptual art project that explores themes of fashion, consumerism, and identity through the lens of appropriation and recontextualization. The project often involves the creation of garments or objects that mimic or directly reference the iconic designs of the luxury fashion house Yves Saint Laurent, but with subtle or overt alterations. These alterations can range from material substitutions and deconstruction to the incorporation of unexpected elements or the deliberate highlighting of perceived flaws.

The anonymous artist or collective behind BasSaintLaurents uses these modified pieces to question the aura of exclusivity and craftsmanship associated with high fashion. By democratizing or subverting recognizable luxury items, the project prompts viewers to consider the value placed on brand names, the labor involved in production, and the ways in which fashion communicates social status. The aesthetic of BasSaintLaurents can be described as raw, often deliberately imperfect, and infused with a critical, yet playful, spirit. Documentation of the project typically appears through online platforms, exhibiting the altered pieces in a manner that mirrors traditional fashion photography or art documentation, further blurring the lines between commercial imagery and artistic expression. The project’s impact lies in its ability to spark dialogue about the cultural significance of fashion and the constructed nature of luxury.