BDRs

BDRs is an acronym with multiple meanings across industries, making context essential.

In sales, a business development representative (BDR) focuses on prospecting and qualifying leads to initiate early-stage opportunities for account executives. BDRs conduct outbound outreach, research target accounts, and nurture relationships to schedule meetings or product demonstrations. They typically operate before the sales close and are distinguished from account executives who close deals. Common metrics include the number of qualified leads, appointments set, and opportunities created.

In information technology, BDR refers to backup and disaster recovery. A BDR solution provides data protection and business continuity through backups, replication, and automated disaster recovery. It encompasses data backup strategies, offsite or cloud replication, restoration procedures, and testing to meet defined recovery time objectives (RTO) and recovery point objectives (RPO). Implementations vary from on-premises appliances to cloud-based services and may integrate with virtualization platforms to enable rapid failover.

Other uses: The acronym may denote other terms in different fields, but the two meanings above are the most common in business and IT contexts. As terminology evolves, definitions of BDRs may be clarified by industry-specific documentation or vendor materials.