BANTviitekehyksiä
BANTviitekehyksiä, a Finnish term translating to BANT frameworks, refers to a methodology used primarily in sales and marketing to qualify leads. BANT is an acronym that stands for Budget, Authority, Need, and Timeline. This framework helps sales teams determine if a potential customer is a good fit for their product or service and if they are likely to make a purchase in the near future.
The Budget component assesses whether the prospect has the financial resources to afford the proposed solution.
By systematically evaluating these four criteria, sales representatives can prioritize their efforts and focus on leads