B2W

B2W Companhia Digital, commonly referred to as B2W, is a Brazilian e-commerce holding that operates as the online division of Lojas Americanas S.A. The company was formed in 2006 through the merger of three online retailers: Americanas.com, Submarino, and Shoptime, consolidating their platforms under a single corporate umbrella.

B2W's business encompasses the consumer commerce sites Americanas.com, Submarino, and Shoptime, offering a broad mix of goods including electronics, home goods, fashion, books, and more. The group leverages a shared technology platform and logistics network to process orders and deliver products across Brazil.

Ownership and structure: B2W is a subsidiary of Lojas Americanas S.A., one of Brazil's largest retail groups, and operates its digital platforms within the broader corporate framework. The B2W Digital designation is used in organizational contexts, while the consumer brands are presented directly to customers.

History and notable events: Since its formation, B2W expanded through platform development and partnerships to support online retail in Brazil. In 2023, Lojas Americanas S.A. disclosed accounting irregularities that led to investigations and a major restructuring within the group, affecting multiple units including B2W. Despite the crisis, the online platforms continued operating and serving customers during the restructuring.

See also: Americanas S.A., Submarino, Shoptime.