Axfood

Axfood AB is a Swedish publicly listed company that operates as a major grocery retailer and wholesaler. It focuses on two main retail formats: Willys, a discount supermarket chain, and Hemköp, a conventional supermarket. The group also operates Dagab AB, its internal purchasing, logistics and private-label development arm, which serves Axfood stores and external customers alike. Through these elements, Axfood covers a broad segment of the Swedish grocery market.

The company traces its origins to the consolidation of several businesses within the Axel Johnson Group around the turn of the 21st century, leading to the creation of Axfood. It has grown through organic expansion as well as acquisitions and has been listed on Nasdaq Stockholm.

Axfood operates a nationwide store network in Sweden and competes primarily with ICA Gruppen and Coop Sverige. Willys targets price-sensitive customers, while Hemköp provides a wider assortment and shopping experience. Private-label products are an important part of Axfood’s strategy, with a range of core and seasonal offerings developed through Dagab.

In addition to retail operations, Axfood emphasizes sustainability and responsible sourcing. The company reports on governance, ethics, supplier standards, and environmental targets in its annual disclosures, including efforts to reduce food waste and improve efficiency across procurement and distribution.

Overall, Axfood is presented as a leading player in Swedish food retail, with a dual-format strategy, centralized logistics through Dagab, and a focus on sustainability and private-label development.