AutoTrader

AutoTrader is a prominent online marketplace for buying and selling new and used vehicles. Founded in 1997, it operates primarily in the United States and the United Kingdom, although it has a presence in other international markets. The platform allows individuals and dealerships to list vehicles for sale, providing details such as make, model, year, price, mileage, and features.

For buyers, AutoTrader offers a comprehensive search tool that enables filtering by various criteria, helping users find vehicles that match their preferences and budget. The website typically includes high-resolution images, detailed descriptions, and sometimes even video tours of the vehicles. It also provides resources like vehicle history reports, financing calculators, and consumer reviews to assist buyers in their decision-making process.

Dealerships utilize AutoTrader to showcase their inventory to a broad audience, often integrating their listings with their own websites. Private sellers can also list their cars directly on the platform. AutoTrader generates revenue through various means, including subscription fees for dealerships, advertising, and premium listing options. Over the years, AutoTrader has evolved to include features such as car valuation tools and comparisons, aiming to be a one-stop shop for automotive consumers.