Augenwinkels

Augenwinkels, or eye shops, are retail stores that specialize in vision correction and eye care products. They typically offer a range of eyewear and related services to consumers and may serve both everyday wearers and people with specific visual needs. The term covers independent shops as well as large chain outlets across German-speaking regions.

Product offerings include eyeglasses (frames and lenses), sunglasses, contact lenses, and accessories such as cleaning solutions and lens coatings. Many Augenwinkels provide fittings and measurements for glasses, basic vision testing, and optical repairs. Some stores also conduct contact lens consultations and fitting, and may offer safety eyewear for work, sports, or special requirements.

In most systems, customers obtain prescriptions from ophthalmologists or optometrists; Augenwinkels use these prescriptions to assemble the appropriate lenses. Staff may perform frame selection, sizing, and lens mounting, and can advise on lens types (single-vision, progressive, tinted, UV protection). Return policies and warranties vary by retailer and jurisdiction.

The retail optical market comprises independent shops and chains. In Germany and neighboring countries, large chains such as Fielmann and Apollo-Optik are prominent, alongside numerous local opticians. The industry expanded rapidly with mass-produced lenses and standardized fittings in the 20th century and continues to adapt to online competition and omnichannel retail.