Asiakokonaisuus
Asiakokonaisuus, a Finnish term, translates to "customer entity" or "customer totality" in English. It refers to a comprehensive view of a customer within a business context, encompassing all interactions, data, and relationships associated with that individual or organization. This concept moves beyond viewing a customer as a single transaction or a set of isolated data points. Instead, it aims to create a unified profile that reflects the customer's journey, preferences, purchase history, service requests, and any other relevant information.
The purpose of establishing an asiakokonaisuus is to enable businesses to better understand their customers, personalize