Asiakaspolkukarttaa

Asiakaspolkukartta is a type of customer journey map that provides a visual representation of a customer's interactions with a company. The map is used to illustrate the customer's experience at every stage, from initial contact to after-sales support. The goal of the customer journey map is to help companies understand their customers' needs, preferences, and pain points.

The customer journey map is typically created by identifying the key touchpoints that a customer has with the company. These can include physical locations, digital interfaces, phone calls, emails, and other forms of communication. The map is often created in consultation with customers, market research, and company data.

By analyzing the customer journey map, companies can identify areas where they are meeting their customers' needs and areas where they need to improve. This can help companies to develop more effective marketing strategies, improve customer satisfaction, and ultimately increase customer loyalty. Additionally, the customer journey map can be used to identify opportunities to engage with customers at different points in the journey.

Asiakaspolkukartta is a Finnish term that translates to "customer touchpoint map". It is a widely used concept in customer experience management and service design in Finland and other Nordic countries.