Asiakaselämys
Asiakaselämys, often translated as customer experience, refers to the overall perception a customer has of a company or its brand based on their interactions over time. It encompasses every touchpoint a customer has with a business, from initial awareness and research to purchase, product use, and post-purchase support. A positive asiakaselämys is crucial for building customer loyalty, encouraging repeat business, and fostering positive word-of-mouth referrals. Conversely, a negative experience can lead to customer churn and damage a company's reputation.
The concept of asiakaselämys goes beyond mere customer service. While good customer service is a component,