Anketiranje

Anketiranje is a survey research method used to gather information from a sample of individuals. It typically involves asking a set of questions, either in written form, online, or through interviews, to a group of people. The goal of anketiranje is to collect data that can be analyzed to understand attitudes, opinions, behaviors, or characteristics of a larger population.

The process usually begins with defining research objectives and developing a questionnaire. The questionnaire design is critical, as the clarity and neutrality of questions directly impact the quality of the data collected. Questions can be closed-ended, offering a limited set of response options, or open-ended, allowing respondents to provide their own answers. Sampling methods are employed to select a representative subset of the target population, ensuring that the findings can be generalized.

Anketiranje can be conducted through various channels, including mail surveys, telephone surveys, face-to-face interviews, and online surveys. Each method has its own advantages and disadvantages in terms of cost, reach, response rates, and potential for bias. Once data is collected, it undergoes statistical analysis to identify patterns, trends, and relationships. The results are then typically presented in reports or publications, offering insights into the subject of the survey. Anketiranje is widely used in fields such as market research, social sciences, political polling, and public health.