Anantara

Anantara is a luxury hospitality brand currently owned by the Minor Hotels Group. The first Anantara hotel opened in 2001 in Hua Hin, Thailand. The brand is known for its distinctive Thai heritage, offering guests experiences that blend traditional culture with modern luxury. Anantara properties are typically found in exotic locations, emphasizing unique destinations and personalized service.

The brand's name, Anantara, is derived from an ancient Sanskrit word meaning "without end," signifying a sense of boundless possibility and an endless journey. This philosophy is reflected in the design and offerings of its resorts and hotels, which often incorporate elements of local art, architecture, and natural landscapes. Anantara aims to provide guests with authentic and immersive travel experiences.

Anantara operates a diverse portfolio of properties across Asia, the Middle East, Africa, and Europe. These include beachfront resorts, city hotels, and even elephant camps, each designed to cater to a range of traveler preferences. The brand places a strong emphasis on wellness, with many properties featuring extensive spa facilities and holistic treatments. Sustainability is also a key focus, with Anantara implementing various initiatives to protect the environment and support local communities.