Alennushinta

Alennushinta is Finnish for discount price. It refers to the price at which a product is offered during a sale, lower than its regular price. In retail, alennushinta is used to attract customers and to clear inventory. The discount can be expressed as a percentage or as a fixed amount off the regular price, and it may be applied to items in stores or online.

The alennushinta is usually shown together with the previous price, to indicate the savings. Terms such as normaalihinta or alkuperäinen hinta may be used to denote the price before the discount. Promotions may also involve coupon codes or membership-based reductions, which can be described as alennushinta when the final price is reduced.

The duration and scope of an alennushinta vary: it can be part of a short promotional period, a seasonal sale, or a clearance when stock is limited. Pricing practices are generally subject to consumer protection rules to prevent misleading advertising, such as falsely inflating the original price or presenting an illusory discount. Shoppers are advised to verify both the alennushinta and the reference price to assess the real savings and to watch for any conditions that apply to the discounted price.