ADKARmudel

The ADKAR model is a change management framework developed by Prosci. It is an acronym that stands for Awareness, Desire, Knowledge, Ability, and Reinforcement. The model suggests that for change to be successful, individuals must progress through each of these five stages.

Awareness refers to the need for change. Individuals must understand why the change is necessary and the benefits it will bring. Without this awareness, resistance to change is likely.

Desire is the motivation to participate in and support the change. This stage involves fostering a willingness in individuals to embrace the change and contribute to its success.

Knowledge encompasses understanding how to implement the change. This includes providing training and resources to equip individuals with the necessary skills and information.

Ability is the capability to implement the change on a day-to-day basis. This stage focuses on ensuring individuals can perform the new behaviors or processes effectively.

Reinforcement is the process of sustaining the change. This involves recognizing and rewarding individuals for adopting the new behaviors and implementing mechanisms to prevent regression to old ways. The ADKAR model is often used by organizations to guide their change initiatives, ensuring that the human side of change is addressed systematically.