200EX

The 200EX, also known as the Rolls-Royce 200EX, was a concept car unveiled by Rolls-Royce Motor Cars at the 2004 Geneva Motor Show. It served as a precursor to the production Rolls-Royce Phantom. The 200EX was designed to showcase the company's vision for a more contemporary, yet unmistakably Rolls-Royce, automobile.

Visually, the 200EX maintained the classic Rolls-Royce proportions, including the long hood, upright grille, and suicide doors. However, it introduced a sleeker, more dynamic profile compared to previous models. Key design elements included large headlights, a prominent Pantheon grille, and distinctive alloy wheels. The interior of the 200EX emphasized luxurious materials and craftsmanship, hinting at the bespoke options available to Rolls-Royce customers.

While not intended for production in its concept form, the 200EX heavily influenced the design and engineering of the seventh-generation Rolls-Royce Phantom, which debuted in 2003. The concept car helped to gauge public and media reaction to a modern interpretation of the Rolls-Royce marque, reinforcing the brand's commitment to bespoke luxury and effortless performance. The 200EX represented a significant step in the brand's evolution under BMW ownership.