1x

1x is a shorthand used in many fields to indicate a baseline condition or a multiplicative factor of one. Because the symbol x denotes multiplication, “1x” literally means “one times.” However, the exact meaning depends on the context, and there is no single formal definition of 1x outside its usage.

In mathematics and science, 1x corresponds to the multiplicative identity: multiplying any quantity by one leaves it unchanged. The term is also used to describe an operation in which a quantity is scaled by a factor of one.

In imaging, 1x commonly refers to a baseline zoom level: the natural magnification of a lens. In displays and digital media, 1x denotes standard resolution assets and scaling, with higher multiples such as 2x or 3x used for high-DPI or Retina displays.

In media playback, 1x indicates normal speed, while 0.5x, 1.5x, and 2x denote slower or faster playback speeds.

In retail and pricing, 1x can indicate the base price per unit or a single-unit multiplier; 2x or 3x would imply doubling or tripling. In video games and streaming analytics, 1x is often used to indicate baseline rates for metrics such as experience gain, damage, or revenue multipliers, again depending on the system in question.

Some product names and marketing language use 1x as a branding shorthand to imply standard or baseline performance. The precise interpretation should be inferred from the surrounding context and field.