1Malaysia

1Malaysia was a nationwide slogan and a program introduced by then-Prime Minister of Malaysia Najib Razak in 2010. The initiative aimed to foster national unity and ethnic integration among Malaysians of diverse backgrounds. It was based on the concept that all Malaysians, regardless of race or religion, should consider themselves as one people, united by a common identity and shared values. The program emphasized principles such as people-first governance, a culture of excellence, integrity, and a high-performance work culture.

The 1Malaysia program was implemented through various initiatives and campaigns designed to promote inter-ethnic understanding and a sense of belonging. These included cultural events, educational programs, and community outreach activities. The government stated that the core objective was to create a more harmonious and cohesive society by bridging the divides that had historically existed between different ethnic groups in Malaysia. It sought to promote a sense of shared responsibility and national pride.

While the 1Malaysia slogan and program were widely promoted during Najib Razak's tenure, they also garnered some criticism and debate. Some viewed it as a genuine attempt to unite a multicultural nation, while others questioned its effectiveness and sincerity, suggesting it was more of a political slogan than a substantive policy. The program's influence and visibility significantly diminished following the change in government in 2018.