órát

árát is a form of the Hungarian noun ár, which means price. Specifically, árát is the definite direct object form; it is used when the price is the object of the action or when referring to “the price of something” in contexts where the object is definite. For example, az árát can appear in sentences like Meg kell határoznunk az árát (We need to determine its price) or A cég megemeli az árát (The company will raise its price).

In Hungarian grammar, the definite direct object is marked with a suffix, and árát illustrates this pattern with the base ár. The construction often appears in business, finance, and contract language, particularly when discussing pricing, cost estimation, or price adjustments. When speaking more generally about price without a definite object, speakers may use egyszerűen az ár (the price) or refer to the price of a specific item with a phrase like ennek a terméknek az ára (the price of this product), which uses a possessive construction rather than the definite object form.

Etymology and terminology: ár is a basic Hungarian noun meaning price or cost. árát is not a separate lexical item but a inflected form used in contexts requiring a definite direct object. This pattern is part of standard Hungarian morphology and mirrors how other nouns behave when their pricing is being discussed as a definite object.

See also: ár, árfolyam, árszabályozás, ára, árfizika.