Ülepersonaliseeritus

Ülepersonaliseeritus, often translated as over-personalization, refers to the phenomenon where personalized content or recommendations become too specific or intrusive, potentially leading to negative user experiences. This occurs when systems gather and utilize excessive personal data to tailor interactions, crossing a perceived boundary of acceptable customization.

While personalization aims to enhance user engagement and relevance by offering tailored products, services, or information, over-personalization can backfire. Users might feel their privacy is being violated, or that the system is making assumptions about them that are incorrect or uncomfortable. This can manifest as a feeling of being constantly monitored or a loss of serendipity, where users are less exposed to novel or unexpected content.

The challenge lies in finding the optimal level of personalization. Algorithms need to balance the benefits of tailored experiences with the user's desire for privacy and autonomy. Factors contributing to over-personalization can include overly broad data collection, insufficient user control over data usage, and a lack of transparency in how personalization is implemented. Ultimately, successful personalization strategies respect user boundaries and empower individuals with control over their digital interactions.