ülehinnata

Ülehinnata is an Estonian verb that translates to "to overprice" or "to overvalue" in English. It describes the act of setting a price for goods or services that is considered too high, or assigning a greater worth to something than it objectively possesses.

The concept of ülehinnata can apply to various contexts. In business, a seller might ülehinnata their products, hoping to maximize profit margins, though this can risk alienating potential customers if the price is perceived as unreasonable. Conversely, an investor might ülehinnata a particular stock or asset, believing it has greater future potential than its current market value suggests. This can lead to disappointment if the expected growth does not materialize.

In a more personal sense, one can ülehinnata a person's abilities or qualities. This might involve praising someone excessively for minor achievements or assuming they possess skills they do not. Such overestimation can set unrealistic expectations and potentially lead to a loss of credibility for the person doing the ülehinnataing. The opposite of ülehinnata would be "alalhinnata," meaning to underprice or undervalue. Understanding the distinction is important for accurate economic and social assessment.