ötletelést

ötletelés is a Hungarian word that translates to brainstorming or ideation in English. It refers to the process of generating a large number of ideas in a creative and uninhibited way, often within a group setting. The primary goal of ötletelés is to explore a wide range of possibilities and solutions to a problem or challenge without immediate judgment or criticism.

The practice of ötletelés typically involves setting a clear objective or question to be addressed. Participants are encouraged to think freely and suggest any idea that comes to mind, regardless of its perceived feasibility or practicality at the initial stage. This open environment fosters a sense of psychological safety, allowing individuals to express even unconventional thoughts. Common techniques used in ötletelés include free association, mind mapping, and SCAMPER.

The key principles of effective ötletelés are to defer judgment, encourage wild ideas, build on the ideas of others, and stay focused on the topic. By suspending evaluation until a later stage, ötletelés aims to maximize the quantity of ideas, believing that quantity can lead to quality. Once a substantial list of ideas has been generated, the group then moves on to the evaluation and selection phase, where ideas are analyzed, refined, and prioritized.

ötletelés is a widely used tool in various fields, including business, product development, marketing, and education, as it can spark innovation, solve complex problems, and foster collaboration among team members.