értékláncról

Értékláncról refers to the value chain in Hungarian. It is a concept developed by Michael Porter, which describes the full range of activities required to bring a product or service from conception to the end customer. These activities can be divided into primary and support activities.

Primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and service. Inbound logistics involves receiving, storing, and distributing inputs. Operations transform these inputs into the final product or service. Outbound logistics involves collecting, storing, and distributing the product or service to customers. Marketing and sales activities include persuading customers to purchase the product or service. Service activities include providing support to customers after the sale.

Support activities are those that enable the primary activities to take place. These include firm infrastructure, human resource management, technology development, and procurement. Firm infrastructure encompasses general management, planning, finance, and legal services. Human resource management involves recruiting, hiring, training, developing, and compensating all types of personnel. Technology development pertains to research and development, process automation, and product design. Procurement refers to the purchasing of inputs used in the firm's value chain.

By analyzing its value chain, a company can identify its sources of competitive advantage. This involves understanding how each activity contributes to the overall value of the product or service and how it can be performed more efficiently or effectively than competitors. The goal is to create more value for customers than the cost of performing these activities, thereby generating a profit.