zerotoone
Zero to One is a concept used in entrepreneurship and technology to describe the process of creating something new and valuable that did not exist before, as opposed to making incremental improvements on an existing product. The phrase emphasizes bold breakthroughs that open new markets rather than competing in existing ones.
The term gained prominence through the book Zero to One: Notes on Startups, or How to Build
Key ideas include the pursuit of unique value, the cultivation of secrets—discovery of truths others have overlooked—building
In business discourse, zero to one is used to describe breakthrough innovations such as new platforms, transformative