ympäristömerkkiväitteiden
Ympäristömerkkiväitteet, or environmental marketing claims, are statements made by companies about the environmental benefits of their products or services. These claims can appear on packaging, in advertising, or on company websites. The purpose is often to appeal to environmentally conscious consumers and differentiate products in the marketplace.
These claims can take various forms, such as "eco-friendly," "biodegradable," "recycled content," or "low energy consumption."
To combat greenwashing, various regulations and standards have been developed globally. These often require environmental claims