wizerunkiem

Wizerunkiem is the instrumental singular form of the Polish noun wizerunek, which denotes image, likeness, portrait or representation. The term can refer to a concrete visual artifact such as a photograph, drawing or painting, as well as to a figurative sense of representation, appearance or reputation. In Polish, wizerunek is used across art, media and communications, as well as in discussions of branding and public perception.

Semantically, wizerunek covers both the physical image of a person or object and the broader notion of how someone or something is seen or portrayed. Common collocations include wizerunek firmy (the image of a company), wizerunek publiczny (public image) and wizerunek medialny (media image). The instrumental form wizerunkiem appears in grammatical constructions where the image acts as a means or instrument in a sentence.

In legal and cultural contexts, the concept of wizerunek is linked to the protection of a person’s image or likeness. The right to one’s own wizerunek is a component of privacy and personality rights in many jurisdictions, influencing consent for photographing, publishing or using a person’s image in advertising or media.

Related terms include obraz (image), portret (portrait) and tożsamość (identity). Wizerunek remains a versatile term in Polish, spanning artistic description, branding, journalism and law, with the form wizerunkiem routinely used in formal and written Polish.