wheelerdealer

A wheeldealer is a retailer or wholesaler that specializes in wheels for motor vehicles, including aftermarket rims, factory replacement wheels, and related accessories such as lug nuts, hubcaps, and adapters. Wheeldealers may operate as independent shops, part of auto parts chains, or online retailers, and may serve individual consumers as well as auto repair shops and fleets.

Common products include steel wheels, alloy wheels, forged wheels, and OEM-equivalent wheels in various finishes (painted, machined, chrome, matte). They also sell tires and wheel accessories, and provide services such as wheel mounting, balancing, and tire installation, as well as refurbishment, repair, or customization (polish, repaint, powder coating). They may assist customers with fitment: ensuring the wheel's bolt pattern, center bore, offset, and load rating match the vehicle, and advising on tire size and speed rating.

Wheel dealers typically source from manufacturers, distributors, or importers, and may offer package deals combining wheels with tires. They may operate retail stores or online platforms and may provide installation near-by or mobile services.

Reputable dealers emphasize safety: wheels must meet manufacturer specifications and safety standards; in many jurisdictions wheels and tires carry marking or compliance requirements (for example, DOT in the United States). Warranties, returns, and safety disclosures are common components of consumer transactions.

Trends include growth in online sales, customization options, increased availability of light-weight alloy and forged wheels, and data-driven fitment guides to ensure proper compatibility.