válságkommunikációs

Válságkommunikáció is the Hungarian term for crisis communication. It refers to the strategic process of disseminating information prior to, during, and after a crisis to minimize damage to an organization's reputation and stakeholders. A crisis is defined as an event that threatens the health, safety, or welfare of an organization or its stakeholders, and can significantly impact its operations and public perception.

Effective válságkommunikáció involves proactive planning, swift response, and transparent communication. It requires identifying potential risks, developing contingency plans, and establishing clear communication channels. During a crisis, the primary goals are to provide accurate and timely information, demonstrate empathy and accountability, and regain public trust.

Key elements of válságkommunikáció include identifying spokespersons, developing key messages, and utilizing appropriate communication platforms, such as press releases, social media, and direct stakeholder outreach. Post-crisis evaluation is also crucial to learn from the experience and improve future crisis management strategies. The ultimate aim is to protect the organization's image and ensure its long-term viability.