vihreänpesun
Vihreänpesu, or greenwashing, is a deceptive marketing practice where a company or organization attempts to present itself as more environmentally friendly or sustainable than it actually is. This can manifest in various ways, including misleading advertising, unsubstantiated claims, or focusing on minor eco-friendly aspects while ignoring more significant environmental impacts. The term originates from the English "greenwashing" and is used to describe the phenomenon in Finnish.
Companies may use vague or unprovable statements about their products or operations, such as claiming something
Identifying greenwashing can be challenging for consumers as it often relies on subtle manipulation of language