vekstkonsentrasjon

Vekstkonsentrasjon, a Norwegian term, translates to "growth concentration" in English. It refers to a strategic approach in business and economics where a company or a region focuses its resources and efforts on a limited number of high-potential areas or sectors to achieve accelerated growth. This contrasts with a more diversified strategy where investments are spread across various activities or markets.

The principle behind vekstkonsentrasjon is to maximize impact by concentrating limited resources where they are most likely to yield significant returns. This can involve identifying specific product lines, customer segments, geographical markets, or technological niches that exhibit strong growth potential. By dedicating substantial capital, talent, and marketing efforts to these chosen areas, the aim is to achieve a dominant position and outpace competitors.

In a business context, vekstkonsentrasjon might manifest as a company divesting from underperforming divisions to invest heavily in a new, rapidly expanding market. For a region, it could involve government support and infrastructure development focused on a particular industry, such as renewable energy or biotechnology, to become a leading hub. This strategy requires careful analysis and foresight to accurately identify the most promising growth avenues. While it can lead to rapid success and market leadership, it also carries inherent risks, as the chosen concentration areas might not perform as expected, leading to potential setbacks.