vekoobchodníci

Vekoobchodníci, often translated as wholesalers or wholesale merchants, are businesses or individuals who purchase goods in large quantities from manufacturers or other producers and sell them to retailers, other businesses, or sometimes directly to consumers, but not typically in small quantities for personal use. Their primary function in the supply chain is to bridge the gap between production and retail.

Wholesalers play a crucial role in the distribution process by buying in bulk, which allows manufacturers to focus on production without needing to manage numerous small sales. They then break down these large shipments into smaller, more manageable quantities that can be sold to individual retailers. This process enables retailers to purchase a variety of goods without having to order directly from multiple producers, saving them time and logistical effort.

Key activities of vekoobchodníci include storage and warehousing of goods, transportation and logistics, sales and marketing to retailers, and often extending credit to their business customers. They assume the risk of holding inventory and manage the complexities of distribution. Their pricing is typically lower per unit than retail prices due to the bulk purchasing and selling model. They are an essential component of many industries, including food, electronics, clothing, and industrial supplies, facilitating the flow of goods from producer to consumer.