varumärkesmanualer

A brand manual, also known as a brand style guide or brand guidelines, is a document that outlines a company's brand identity and how it should be used across various platforms and applications. It serves as a central reference point for anyone who interacts with or creates content for the brand, ensuring consistency and reinforcing the brand's message and values.

Typically, a brand manual includes detailed information about the brand's logo, including its proper usage, spacing requirements, and color variations. It also specifies the brand's color palette, defining primary and secondary colors with their corresponding values in different color systems like CMYK, RGB, and Hex. Typography is another key element, outlining the approved fonts, their sizes, weights, and hierarchy for headings, body text, and other applications.

In addition to visual elements, a brand manual often describes the brand's tone of voice, providing examples of language and communication style that align with the brand's personality. It may also cover imagery guidelines, specifying the types of photographs, illustrations, or graphics that are appropriate for the brand, as well as any to avoid. Mission statements, vision, and core values are frequently included to provide context and guidance for brand messaging.

The purpose of a brand manual is to maintain a cohesive and recognizable brand presence, regardless of who is creating or disseminating brand materials. This consistency builds trust with consumers and strengthens brand recognition in the marketplace. It also streamlines the creative process by providing clear direction and reducing the need for subjective decision-making, ultimately saving time and resources.