valorizationturning

Valorization turning is a nascent concept used in several disciplines to describe the deliberate process of converting non-market or latent value into measurable value through strategic alteration of conditions, narratives, or technologies.

Rooted in valorization—the act of valuing or deeming something valuable—the term turning signals a transformation or redirection of value from one form to another.

In practice, valorization turning may involve reframing assets, applying certifications, creating new markets, or aligning policy incentives to unlock value that would otherwise remain latent.

Examples include cultural heritage projects that re-interpret artifacts for tourism, waste streams redirected into resource streams through recycling or upcycling, and local economies leveraging social impact metrics to attract investment.

In governance and business strategy, valorization turning refers to intentional value creation through stakeholder engagement and branding that links product value to social or environmental outcomes.

It requires careful measurement and governance to avoid overstating benefits or enabling greenwashing. Measurement challenges, contextual dependence, and potential for value extraction are common critiques.

See also: valorization, value creation, social impact, circular economy.