værdikædemodel

The value chain model, or værdikædemodel in Danish, is a concept developed by Michael Porter that describes the full range of activities required to bring a product or service from conception to reality and to the customer. It breaks down a company's operations into strategically relevant activities that add value at each step.

The model typically divides these activities into two main categories: primary activities and support activities. Primary activities are those directly involved in the creation, sale, and after-sale support of a product or service. These include inbound logistics, operations, outbound logistics, marketing and sales, and service. Support activities, on the other hand, enable the primary activities to take place. These encompass firm infrastructure, human resource management, technology development, and procurement.

By analyzing each activity in the value chain, a company can identify areas where it can create competitive advantage, either by performing activities more efficiently (cost advantage) or by performing them in a way that provides superior value to customers (differentiation advantage). Understanding the value chain helps businesses to better manage their resources, optimize processes, and ultimately improve their profitability and market position. It provides a framework for understanding how a business creates value for its customers and how it can improve its operations to achieve strategic goals.