upoutí

Upoutá is the present-tense form of the Czech verb upoutat, meaning to attract attention or to draw focus. It is used to describe something that catches the eye or engages interest, such as a poster, advertisement, event, or performance that stands out in its surroundings. In journalism, marketing, and everyday language, upoutá signals that the subject is designed to be noticeable.

Grammatically, upoutat is a perfective verb; its imperfective counterpart is upoutávat. The form upoutá, as the third-person singular present, refers to a single, completed act of attracting attention, while upoutává (imperfective) describes a ongoing or repeated act. This distinction matters for expressing whether the emphasis is on a one-time impact or a sustained tendency to draw notice. Common collocations include upoutat pozornost (to attract attention), upoutat diváky/čtenáře (to captivate viewers/readers), and various equivalents involving media and marketing.

Related terms include upoutávka, a noun meaning a teaser or promotional snippet designed to attract attention, often used for film trailers, advertisements, or announcements. The word family is widely recognized in Czech-language media, advertising, and cultural commentary, where the ability to upoutat pozornost is linked to effectiveness and visibility.

See also: upoutávka, pozornost, reklama.