tématech

Tématech is a multidisciplinary concept that integrates thematic content with technology-driven design and production. Proponents describe it as a framework for ensuring that technological choices—such as interaction patterns, data presentation, or media formats—support a central theme or narrative across a project.

Origins of the term are not tied to a single organization; it has appeared in discussions among media artists, designers, and educators as a way to talk about aligning technology with storytelling and meaning.

Applications: In film and interactive media, tématech helps choreograph visual effects, interface design, and user interactions to reinforce a theme. In software and games, it guides UI architecture, data visualization, and gameplay mechanics to reflect thematic concerns.

Methods include thematic modeling (defining core motifs and their visual and functional representations), motif-driven architecture (structuring components around themes), and evaluative practices such as theme-consistency audits.

Criticisms note that the concept can be abstract and difficult to measure, and that an overemphasis on theme may hinder usability or accessibility if not carefully balanced with functional requirements.

Related topics include narrative technology, design thinking, human-computer interaction, and game studies.