tvívítt

Tvívítt is an Icelandic term that translates to "double wide" or "two-wide." It is primarily used in the context of television programming and advertising. The term refers to a television advertisement that occupies the full width of the screen, meaning it extends from the left edge to the right edge without any black bars or side margins. This is in contrast to traditional television advertisements that often had black bars on the sides, especially during periods when television broadcasting transitioned from standard definition to high definition.

In the era of widescreen television, tvívítt advertisements became more prevalent as broadcasters and advertisers aimed to utilize the full screen real estate. This format ensures that the viewer's entire attention is directed towards the advertisement's content, without distractions from the surrounding screen area. The implementation of tvívítt advertising is a response to the evolving television viewing experience and the desire for a more immersive advertising format. It is particularly noticeable during programs broadcast in a 16:9 aspect ratio, which is the standard for modern high-definition televisions. The term is specific to the Icelandic media landscape and is not widely used in other countries.