turningintostory

Turningintostory is a term used to describe the method of converting non-narrative content—such as data, reports, case studies, or ideas—into a narrative form. The approach emphasizes character, setting, conflict, and progression to convey information in a way that engages an audience while maintaining the core meaning.

In practice, it involves identifying the central message, selecting a point of view, and outlining a plot that supports the communication goal. Writers may create a protagonist or narrator who experiences events or discovers insights, then structure the material using a familiar narrative arc, such as a three-act framework or a vignette sequence. The process often includes careful selection of scenes, pacing, and language to balance clarity and engagement.

Applications of turningintostory appear in education, journalism, corporate communications, and content marketing, where conveying complex information in accessible form is valued. It is used for memoir-like case study presentations, data storytelling, and explanatory videos, among other formats.

Critics caution that narrative framing can distort facts or oversimplify nuance if sources are not transparently represented. Best practices emphasize accuracy, attribution, and explicit labeling of fictionalized or composite elements. Ethical use involves preserving the integrity of the underlying information while leveraging storytelling techniques to aid understanding.

See also: narrative technique, storytelling, data storytelling, literary journalism, dramatic structure.