tuotemerkeillä
Tuotemerkeillä refers to brands in Finnish. A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are intangible assets that represent the perceived value, reputation, and identity of a product or company. They are crucial for consumers in making purchasing decisions, as they offer a shorthand for quality, reliability, and personal preference. For businesses, strong brands can lead to increased customer loyalty, premium pricing, and a competitive advantage in the marketplace.
The development of a strong brand involves a strategic process of defining its core values, target audience,