tookandbought
Tookandbought is a term used in marketing and consumer analytics to describe a behavior pattern in which a consumer first engages with a product or service through a free trial, sample, or low-commitment access and subsequently makes a full purchase. The phrase is not standardized and its exact definition can vary by context, but it generally refers to the conversion from an initial, low-cost or free interaction to a paid transaction.
Origins and usage of tookandbought are informal. The term has appeared in marketing blogs, analytics discussions,
Measurement and implementation: marketers may track a take-to-buy or trial-to-paid conversion rate, defined as the proportion
Criticisms and limitations: the term can be vague and may obscure differences across product categories, price
Related concepts include conversion rate optimization, trial-to-paid conversion, freemium models, and product sampling.