toiminimistä

Toiminimistä, often translated as "trading name" or "business name," refers to a legal concept primarily used in Finland. It allows a natural person or a legal entity to conduct business under a name different from their registered legal name. This trading name does not create a separate legal entity but rather serves as a designation for the business operations.

Registration of a toiminimi is handled by the Finnish Patent and Registration Office (PRH). The chosen name must be distinctive and not cause confusion with existing registered names or trademarks. It provides a way for sole traders and other businesses to establish a brand identity and distinguish their services or products in the marketplace.

While a toiminimi is not a legal entity itself, it is associated with the underlying owner, whether that is an individual or a company. This means that the owner is personally liable for the debts and obligations incurred under the trading name. For sole traders, this personal liability is a crucial aspect to understand. The toiminimi effectively acts as a public face for the individual or company conducting business.

Using a toiminimi is common for small businesses, freelancers, and entrepreneurs who wish to present a professional image without the complexities of forming a separate company structure. It offers a degree of flexibility in branding and marketing, allowing the business to evolve its public identity over time.