tittaren

Tittaren is a Swedish noun meaning "the viewer" or "the spectator." It is the definite singular form of tittare, a common-gender noun formed from the verb titta ("to look") with the agent noun suffix -are. The word has a set of standard inflections: indefinite singular en tittare; indefinite plural tittare; definite singular tittaren; definite plural tittarna. In practice, tittaren refers to a person who watches content such as television, films, or online video.

In media and research contexts, tittaren is used to denote the audience or viewership of a program, channel, or platform. It appears in discussions of viewing habits, reach, and engagement, as well as in audience measurements and analytics. The term is typically contrasted with other audience concepts such as publik (the public) or lyssnare (listeners) in cases involving radio or live events.

Tittaren can be used in both general and technical Swedish. For example, one might speak of programtittare (viewers of a program) or refer to the viewing behavior of the tittare on a streaming service. The plural form tittarna is used when discussing multiple viewers or the audience as a group. The concept emphasizes the consumer side of audiovisual media and is common in journalism, marketing, and academic writing about media consumption.