tiheminuuttien

Tiheminutit are a concept in Finnish sports and economic journalism referring to the time difference between the schedule and the actual start of a televised event or competition. This phenomenon typically occurs when a delayed broadcast of a sports event, such as a tennis match or a football game, starts much earlier than its original scheduled time.

Tiheminutit became more noticeable in the early 2000s, when Finnish sports channels started to use delayed broadcasting, which allowed them to play more advertisements during the broadcasts. The practice, although not unique to Finland, became particularly widespread in the country, leading to a delay of up to several hours between the scheduled start and the actual broadcast.

Tiheminutit often affected viewers' expectations and habits, leading some to stay glued to their TV sets for hours before a scheduled event. This practice also influenced the way people plan their daily routines, as they needed to factor in the potential delay. The term "tiheminutit" eventually became a part of Finnish popular culture, symbolizing the frustration and inconvenience caused by the scheduling discrepancy.

The phenomenon has since become less prominent due to changes in broadcasting practices and the increasing use of digital media and streaming services, which often offer live and on-demand content. However, the term "tiheminutit" remains a nostalgic reminder of the past, representing a specific era in Finnish sports and media consumption.