tiedustus

Tiedustus is a Finnish term referring to the act or process of informing the public or a target audience, and to the organized dissemination of information. The concept sits within the broader field of communications and public relations and is closely related to information campaigns, press releases, and official communications.

Usage of tiedustus appears in public administration, corporate communications, and media contexts. In everyday Finnish, tiedotus is the more common word for information dissemination; tiedustus is used in more formal or technical contexts to describe the act or system of informing, or as a label for an information office or unit within an organization.

In practice, a tiedustus function might include preparing and distributing press releases, coordinating briefings, answering media inquiries, and guiding information campaigns. In emergencies or public policy, tiedustus aims to ensure that accurate, timely information reaches citizens. Digital channels such as websites, social media, and email newsletters are typical tiedustus tools.

The term is somewhat specialized and may vary in usage across organizations; in many cases tiedotus is preferred for general information dissemination, while tiedustus may appear in formal or institutional language to denote the activity itself or the responsible unit.