termékkutatás
Termékkutatás, often translated as product research, is a crucial process in business and product development. It involves gathering and analyzing information to understand market needs, consumer preferences, and the competitive landscape. The primary goal of termékkutatás is to identify opportunities for new products or to improve existing ones. This can range from identifying unmet customer desires to understanding the viability of a new product concept.
The process typically begins with market segmentation, where a target audience is defined. Once the audience
Effective termékkutatás reduces the risk associated with launching new products by ensuring they align with market