takaisun

Takaisun is a loan shark concept introduced in Estonia as part of a crowdfunding campaign in 2013. The initiative aimed to create a humorous satirical take on loan sharks, poking fun at the stereotype associated with loan sharks and financial struggles. The campaign was not serious and did not intend to encourage any real-life loan shark behaviors.

In the concept, the main character, whose name translates to "collections guy" in Estonian, goes around trying to collect deeds from people who have borrowed money, an allusion to traditional loan shark tactics. The character is depicted as endearingly comical and non-threatening, rather than menacing.

The takaisun concept was a way to create awareness of financial literacy and the importance of managing one's finances. It grew to include short films, a mobile game, and even a traditional Estonian song composed for the campaign. The overall message focused on responsible borrowing and payment practices.

The campaign drew international attention and sparked discussions around the portrayal of loan sharks in media and the stigmatization of people in debt. By playing off stereotypes, the creators aimed to show that financial hardship can be handled in a more light-hearted manner.

The takaisun crowdfunding campaign turned into a permanent institution in Estonia, offering loans and providing customers with financial education resources. Today, takaisun is an established entity offering an alternative to traditional high-interest payday loans, often seen in countries with unregulated financial sectors.