swaygivers

A swaygiver is a term used in some online communities, particularly within fandoms and certain social media circles, to describe an individual who is perceived as being overly influential or persuasive, often to the point of manipulating others' opinions or behaviors. The term itself is a portmanteau of "sway," meaning to influence, and "giver," indicating someone who bestows or exerts this influence.

The concept of a swaygiver often carries a negative connotation, suggesting that the person in question uses their charisma, social standing, or perceived authority to sway others towards their own beliefs, preferences, or actions without necessarily engaging in open debate or providing well-reasoned arguments. This can manifest in various ways, such as dominating discussions, subtly discouraging dissenting opinions, or promoting a particular narrative or product.

While the term is not a formal psychological or sociological designation, it reflects a common observation of social dynamics where certain individuals can have a disproportionate impact on group sentiment. The perception of someone as a swaygiver can arise from their popularity, their ability to articulate their views persuasively, or their perceived control over information flow within a group. Critiques of swaygivers often center on concerns about echo chambers, groupthink, and the potential for manipulation.