suunnatta

Suunnatta is a Finnish verb meaning to direct toward or to target something toward a specific purpose, group, or outcome. It is used to describe directing actions, resources, or messages toward a defined target, often in planning, marketing, politics, and communications. The phrase kampanja suunnataan nuorille, meaning that the campaign is directed at young people, is a common example of its use.

In practice, suunnata emphasizes intentional focus or targeting. The target is typically introduced with a dedicated case form or with a directional particle such as kohti, or with a beneficiary or audience stated as the recipient (for example nuorille or kuluttajille). The corresponding participle form suunnattu is frequently used to describe something that has already been directed or aimed at a target, such as suunnattu mainonta (targeted advertising).

Etymologically, suunnatta and related forms derive from the root suunn- connected to direction and aim, and they share a common lineage with other Finnish words built from suunn- that express orientation or targeting. The concept is widely used in contemporary Finnish to discuss directing efforts, resources, or messaging toward a specified audience or goal.

See also: suunnata (to direct/aim), suunnattu (directed/targeted), kohdentaa (to target or aim at).