subtubes

A subtube is a term sometimes used to describe a smaller, often less prominent or independent channel that is closely associated with a larger, more established YouTube channel. These subtubes can serve various purposes, such as hosting supplementary content, catering to a niche audience, or allowing creators to experiment with different formats without affecting their main channel's direction.

The relationship between a main channel and its subtubes can vary. Some subtubes are directly managed by the creator of the main channel, featuring behind-the-scenes footage, vlogs, Q&A sessions, or content that doesn't quite fit the primary channel's theme. In other instances, a subtube might be operated by a team member or a close collaborator, acting as a complementary platform.

The concept of subtubes is not officially defined by YouTube but has emerged organically within the creator community. It's a way for creators to diversify their content, engage with their audience on different levels, and potentially reach new viewers who might discover the main channel through the subtube. The success and function of a subtube are heavily dependent on the creator's strategy and the audience's reception.