stockist

A stockist is a person or business that purchases goods from manufacturers or wholesalers and keeps them in stock for sale to customers. The term is commonly used in retail, distribution, and consumer goods sectors to describe an outlet that carries a brand’s products.

Stockists can function as retailers, wholesalers, or distributors. In many markets brands appoint authorized stockists who buy at wholesale prices and sell to end customers under defined terms. Some stockists hold exclusive rights to stock and sell a brand within a geographic area, while others operate on a non-exclusive basis.

Relationships are typically governed by supply or distribution agreements. These agreements may specify territory, pricing, minimum orders, promotional obligations, display requirements, and reporting obligations. Stockists are usually expected to maintain product authenticity, proper inventory control, and consistent branding.

Use of the term varies by region. In the United Kingdom, a stockist is often a retailer that keeps specific brand products in stock. In India and several other markets, “stockist” can refer to a wholesale intermediary who purchases large quantities from manufacturers to supply to retailers or smaller distributors, sometimes acting as a de facto distributor.

Responsibilities commonly include inventory management, stock rotation, efficient order processing, handling returns, and providing customer service related to the stocked products. Stockists play a key role in product launches and promotional campaigns by ensuring availability and timely replenishment.